Founder of Casa Beach, Tony Beach has a varied background in art and design.
Casa Beach and the work have evolved over the last 45 years. With many years of graphic design under its belt; the company took on a new name to represent the work in creating intriguing, textural interior expressions and treatments influenced by multicultural, world architecture, art and artifacts.
With crossovers in design, the work has broadened from graphic design — involving logo design, print materials, publications, packaging and web design; as well as old-school phototypesetting — to include creative interior design with accent furnishings and hands-on applications of decorative painted finishes, murals, plaster textures and bas relief sculptures, and mosaic tile and stonework creations. It’s also included fun, provocative installations involving architectural remnants from exotic locations such as Indonesia, India, Morocco, Spain and the Middle East — all complimentarily juxtaposed within contemporary, modern, clean architectural settings. The interest in interiors evolved from a desire to bring intriguing, mood-enhancing aspects from around the world into our own environments to inspire, sooth and stimulate the imagination — to satisfy our creative palate and to nudge us a bit from the mundane.
Life is full of details, depth, beauty and juxtaposition. So should be our art and environments.
Juxtaposed Design : The interior work has been marked with an enthusiasm for intriguing multicultural, or ethno-cultural, elements of design from around the world — to evoke and stir the imagination. Among these influences are also those of Andalusia — the southern part of Spain, with the Moorish influence. The fun lies in combining these accent elements in juxtaposition with contemporary, modern or industrial settings.
Just as shadow gives shape to light, dimension and texture — this color, contrast, juxtaposition and beauty also flavor and create the rich tapestry of our lives, reflected in our aesthetics.
Art, furnishings and architecture gift us with a sense of joy, comfort, imagination, appreciation and satisfaction.
For some it's subliminal, while for others it's immediate — all these aspects speak to us. This is where I like to work.
As our perspectives and tastes mature and evolve, they gain depth — as well as a contrasting sense of simplicity. This brings us to good design.
Photo above: Spanish architect, Antoni Gaudi's work atop Casa Mila's rooftop, Barcelona, Spain.
Credit: Tony Beach
Photo above: Former home of Casa Beach.